The director of Kemono Friends' season 1, Tatsuki, was fired from the production team of its season 2 on September 25, 2017. This was posted on the very next day.
Tatsuki was the person who turned the then-failing franchise of Kemono Friends into a surprise viral hit on an extremely limited budget and unsuccessful launches of games prior to the anime's airing.
Tatsuki's firing resulted in fans putting the blame on Kadokawa, the publisher of Kemono Friends, among many other mangas and animes. Tatsuki's tweet announcing his firing was on Twitter's trending within hours, and Kadokawa was accused of attempting to cover up the incident -- a Japanese morning news show which reported on this matter blurred out the word "Kadokawa" in Tatsuki's tweet, and Niconico, which was owned by Kadokawa censored trends about this. Hence this picture, and many other memes, which can be seen by searching kadokawa and kemono_friends. Examples of this includes post #2871082 and post #3698232. In both of these posts, Kadokawa was depicted as a Houou, a bird-like mythical creature that was featured in Kadokawa's logo. Comments under those posts also provide contexts on this matter.
Little did everybody know back then that KF's season 2 would become a clusterfuck of controversies and Tatsuki's firing was just the beginning. It ended up being one of the worst-rated animes ever -- it appears to me that KF S2 was better received in the West than it was in Japan.
post #3605621 is another reference to this "worst-rated" thing. In a Niconico live stream, a whopping 95.3% of viewers gave KF S2E9 a 1 out of 5, surpassed Yu-Gi-Oh Arc-V, making KF S2E9 literally the worst-rated anime episode on the platform. It also ranks almost rock bottom on most East Asian anime review sites, contrasting okay-ish ranking on Western sites.
English Wikipedia calling KF S2's reception "mixed" is an extreme understatement. Japanese Wikipedia's article on KM the anime and KM S2 writes about its controversies in far greater detail. The Niconico Pedia also has a detailed account on social media exchanges by the production teams KM.
This meme originates from a Hong Kong TV drama with the line "Sony is guilty, he makes our people angry". This screenshot is commonly used to make fun of Sony products.
Kadokawa's hideous and gruesome crimes/sins is making the ordinary people's censuring voices to be heard everywhere.
This sentence used two chengyu (compound words) that could not be properly translated.
Kadokawa's name is purposely misspelled, reflected by the blurred English text.
