Ah, it all makes sense now.
Youkai Fashionista Alice

Also it looks like Rakugaki-Biyori is starting an original 4koma — this might be their first non-Touhou thing ever? If no one else does I can upload this post (two images) after going through this list of appeals.

Jizou dress-up? Yeah!

Alice must have an ulterior motive for picking Narumi over just making life-sized dolls for her fashion show.